Miami’s not known to be a city particularly interested in “bare minimum,” especially when it comes to beauty. We like our brows tightly landscaped, our manicures immaculately maintained, and our self-care appointments performed somewhere so ridiculously gorgeous we never want to leave again. Bonus points if everything can be done to us all at once, too.
Da Beauty Bar and Atenaa Beauty Concept more than understand the assignment. The two beauty destinations come from founder Viktoriya Winter, a skincare specialist and former beauty educator whose appreciation for the details means very little about either experience is incidental.
At Da Beauty, that intentionality shows up in meticulously executed Russian manicures and pedicures, alongside brows, lashes, makeup, and skincare. At Atenaa, the beauty menu expands into facial massages and sound healing, all inside a space designed to feel worlds away from whatever you left waiting outside.
While both spaces offer distinct experiences, they each reflect Viktoriya’s belief that beauty needn’t be complicated or drastic.
“To me, a woman doesn’t need to change anything about herself,” she says. “All she needs is to support what she has and make it better.”
And “better” can be simple. Think a manicure that doesn’t chip, brows that stay put, skin that glows, or 90 short minutes in which nobody needs anything from you.
The Beauty Lover Behind It All
Long before she became an industry expert, Viktoriya’s passion for skincare was personal, sparked by her own struggles with hormonal acne. As an adult, she moved to Germany, graduated from one of the country’s elite aesthetics academies, and built a reputation as a skincare specialist, trainer, and educator for local beauty brands.
Years later, when she set out to build her own beauty business in Miami, she saw an opportunity in a signature service that could deliver immediate results: a truly great Russian manicure. “It’s a service that gives so much confidence, and right away you see before-and-after results,” she says.
And with that, Da Beauty began to take shape.
Da Beauty and the Russian Manicure
Five years later, Russian manicures remain at the heart of Da Beauty.
If you’ve wondered why the technique has acquired such a cult following, look closely at the cuticles; much of what distinguishes a Russian manicure happens there. Using specialized electric-file attachments, technicians remove all dead skin and refine the area around the nail, creating the exceptionally clean cuticle line the technique is known for. Gel is then applied extremely close to the cuticle, meaning the inevitable grow-out takes longer to become obvious.
The effect is wonderfully tidy and made to last. A manicure that is technically growing out can continue looking freshly done well into its second week, which brings us to Viktoriya’s favorite argument for getting one.
“To me, the Russian manicure is peace of mind,” she says. “We’re so busy. So many things to think of and take care of. You spend an hour or an hour and a half at the salon, but you come out and know that your nails are perfect until the next manicure or pedicure. You have one less problem to deal with.”
A chipped nail is not a major life event. It is, however, exactly the sort of minuscule annoyance capable of presenting itself to you 37 times a day.
Getting the proper results requires considerable skill. Viktoriya says Da Beauty’s technicians are highly trained in the technique and continue their education regularly. Instruments are medically sterilized, and single-use professional tools are incorporated into services.
That same focus on advanced, hygienic care carries over to Da Beauty’s dry pedicure, which skips the traditional foot soak in favor of specialized single-use files and discs used to polish dry skin and calluses. Viktoriya first encountered the technique in Germany, where waterless methods have roots in professional foot care. She says some clients can go as long as two months between pedicures.
While nails remain the main event at Da Beauty, the Brickell beauty bar has evolved its offerings considerably. Brows can be shaped, threaded, waxed, laminated, and tinted; lashes lifted, tinted, or extended. There are nail extensions, makeup services ranging from nude to bridal, and a skincare department that brings Viktoriya back to where her beauty career began.
Da Beauty also encourages multitasking. You can have your brows done while you’re getting your manicure and pedicure, for example, and leave with multiple items crossed off the beauty-maintenance list in a single sitting.
There is complimentary valet, too, and we like that in Brickell.
Slavic Soul
Da Beauty is slowly becoming a more visible expression of Viktoriya’s roots. The word da means “yes” in Russian, and as she continues to develop the brand, Viktoriya is drawing further inspiration from her Slavic heritage. Its new identity will incorporate a matryoshka, the traditional nesting doll, reimagined “less as a souvenir and more as a symbol of the goddess.”
For Viktoriya, the layers of the doll represent the many identities a woman carries within herself. “Mothers, daughters, wives, muses, career women,” she says. “The matryoshka holds all of that together. Each layer of us is very important.”
Her approach to beauty is intended to support that multi-layered inner life with subtle external care. Instead of big alterations, she focuses on the foundational pieces that keep a woman feeling put together. “It’s not about changing your face, fixing your nose,” she says. “It’s about giving you a bit more confidence every day. It’s the little details.”
The manicure you catch yourself admiring while typing. The brows that make your whole face look more awake (da, please). Skin on a particularly good day.
Tiny, but great things.
Atenaa: The Escape
Two years ago, Viktoriya set out to create a second Da Beauty location in Miami Beach.
Somewhere in the process, though, the project shifted. Following her intuition, Viktoriya leaned into a different vision. “I wanted to create a sanctuary, with goddess energy and the feeling of a spa,” she says.
Atenaa Beauty Concept emerged as its own destination, drawing inspiration from the warm winds of Bali, the textures of Morocco, the golden light of Greece, and the laid-back spirit of Tulum. You can see those references in the space, but the more interesting thing Viktoriya worked to design into Atenaa is the sensation that absolutely nothing around you requires your attention.
“I know how hard it is for women to relax,” she says. “When we come home, we sit for five minutes, and quickly we think, ‘Oh my god, I need to clean there or move this or that.'”
Everyone who has attempted to unwind within eyesight of a laundry basket understands.
So, Viktoriya wanted every detail to be already handled. “You come to this place where every detail is so beautiful and organized that it’s relaxation for your mind,” she says. “I think it’s totally priceless for women to feel this way.”
To cultivate that peace of mind, Atenaa marries high-end wellness with the meticulous technical standards Viktoriya is known for. The nail menu runs from classic to strengthening and restorative treatments, alongside brows, lashes, makeup, and permanent makeup. From there it moves into face, body, and wellness, with sculpting, lifting, and restorative facial treatments, plus massage, waxing, and sound healing.
Here, services are framed as rituals—an intentional shift in language that suits the space’s slower pace. Brows and lashes are approached with an emphasis on balance and symmetry; facial treatments on restoration and glow. Nothing is meant to feel rushed or overdone.
And for those who prefer their appointments to travel to them, Atenaa’s Beauty Concierge brings select services directly to your home or hotel, while their Priority Access program unlocks reserved peak-hour appointments, early access to new treatments, and other privileges.
A Very Curated Beauty Cabinet
Products are one place where Viktoriya’s years as a skincare specialist and educator become particularly apparent.
“I know how to read and understand ingredients. And I only offer clients what I believe in myself,” she says. MBR (Medical Beauty Research), a German skincare brand she uses, has followed her through different chapters of her career. Viktoriya previously worked as a trainer for the company, giving the partnership a personal connection as well as a professional one.
She also gravitates toward smaller, tightly curated brands that aren’t available “on every corner,” and has incorporated an exclusive Korean line into her hair treatments.
What’s Next
Five years in, Da Beauty is getting ready for its next chapter. Viktoriya is redeveloping the Brickell concept into something more expansive, with plans for a café and flower shop alongside its beauty services.
“You’ll go inside and want to spend your whole day there. Do your nails, do your brows, drink your matcha and read a book,” she says. “The whole day will be like therapy.” It’s an evolution that brings her two concepts a little closer together without erasing what makes either one distinct.
Over the past five years, what began with a love of beauty and a very good manicure has grown into two spaces built around the many ways women take care of themselves, whether that means feeling perfectly polished or simply having somewhere beautiful to spend a little time.
And Viktoriya, it seems, is still adding layers to both.
Da Beauty Bar is located at 1061 Brickell Plaza, Miami, FL 33131 (Brickell), 786-930-5334. For more information, visit their official website.
Atenaa Beauty Concept is located at 1560 Lenox Ave., Suite 304, Miami Beach, FL 33139 (Miami Beach), 786-944-3838. For more information, visit their official website.